This time around, I’m going to take a different approach in lining up CRM solutions. In stead of just a straight out comparison of “the best CRM”, pitting two against each other, or doing a plain list, we’ll be sizing up the best CRM for small business. The Contenders: We’ll be looking at four contenders…
The Best of CRM
1. Buying a CRM App Doesn’t Mean You Have a Sales Process There are still many businessmen who think that buying a CRM application is the hardest part of rolling out a sales process. But that’s not entirely true. Brent Leary discusses why you need to look beyond buying a CRM app. 2. How Marketing Could Torpedo…
What is Social CRM?
It seems that social CRM, like all the other social revolutions in digital technology these days, is quite polarizing. Some people laud this methodology due to the cooperation, reduction of formality and familiar model make it seem quite workable and easy to adopt. Then, there are the detractors to social CRM. These people are the…
2 Small Changes That Will Have Big Results in CRM Use
Most business managers agree that many of their employees do not love using their CRM system. Employees complain about the manual data entry method utilized in updating the system. Apart from that, employees do not like incurring endless hours handling tedious reports. Additionally, they complain about the unfriendly nature of the CRM user interface. Here,…
5 Social CRM Tools You Need to Know About
With CRM being as much of a backbone as it is now for businesses, with every customer-related department (and beyond) having to exchange data over this central, flexible data processing and tracking system, we’re starting to see the inevitable experimentation with other technologies to work alongside or within CRM. Social CRM tools are an example…
Top Open Source CRM Software
CRM has come a tremendously long way from its roots as ugly, proprietary mainframe or office software in stock rooms and customer service cubicles, hasn’t it? Not only has it become a serious, heavily-populated niche in SaaS, but it’s also become remarkably powerful and so much more than what it used to be. Now, it’s…
This Week’s Best CRM Articles
#1 The Year of… the Platform 2014 is looking up for small businesses and start-ups. But how can one ensure that they get their growth strategy right? That’s precisely what Denis Pombriant seeks to answer in this article. #2 3 Magical Tricks to Boost Customer Loyalty Customer satisfaction is a central ingredient to the success…
5 Things Every Salesforce Training Program Needs
According to recent statistics, companies that have adopted Salesforce in the last few years report a 52% higher user adoption rates and an average of 132% increase in sales. It is clear, with these statistics in mind, that in order for your business to get off on the right foot you need to invest in…
This Week’s 5 Most Enjoyable CRM Reads
Well, the new year doesn’t feel so ‘new’ anymore. You’re motivation for going to the gym and drinking less caffeine is long gone. Well, I’m here to remind you that your business deserves a Mid-January-New-Year-Rejuvenation. Here are 5 articles about CRM that I really enjoyed reading and I think you will too. I sorted through…