This section discusses what is CRM in Management Information Systems. So, read on to learn more about the topic.
What Is CRM in Management Information Systems?
CRM is an acronym used in Management Information Systems (MIS) that means Customer Relationship Management. The term CRM has been used by organizations and businesses to explain their customer management practices. Also, CRM is often referred to as a strategy that helps companies improve their relationships with customers, leads, or partners.
Why Is CRM Important in MIS?
It is important for companies to manage their customers, leads, and partners better by having a strong CRM system. Thus, the purpose of CRM is to measure and analyze the relationships between customers and businesses.Â
In addition, by understanding the relationship between customers, leads or partners, and organizations or companies, businesses can understand where they stand in terms of serving their customers and the needs of those customers.
What Is the History of CRM in MIS?
The term CRM was first used in the late 1980s by Oracle Corporation and Siebel Systems. Both companies were developing software that would help companies manage their customers better. The term CRM has been also used to refer to different customer relationship management practices and strategies in the past. Up until today, many companies are still developing software applications and other technologies that can help businesses improve their customer management strategies.
What Are the Basic Components of CRM in MIS?
CRM is composed of different components that work together to help companies manage their customers, leads, and partners better. These components include:
1. Lead Management. This component is used by companies to manage leads or information about prospective customers.
2. Typerienting CRM. This component is used by companies to make sure that their strategies are directed at the right customers or markets.
3. Marketing Management. This component is used by companies to make sure that their products and services are marketed properly to their target markets.
4. Sales Management. This component is used by companies to make sure that their sales efforts are directed at the right leads or customers.
5. Customer Service Management. This component is used by companies to make sure that they can give superior customer service to all of their customers, leads, and partners.
Thus, the components of CRM are the basic tools that are used by businesses to improve their customer relationships. Moreover, the components of CRM work together to help companies create a system that helps them understand their customers better and serve those customers effectively.
What Is the Purpose of CRM in MIS?
The purpose of CRM is to help companies manage their relationships with their current and potential customers, leads, and partners. Some organizations have developed systems that support CRM so they can collect and analyze data related to their relationship with those customers, leads, and partners. The analysis of this data also gives companies an idea of where they stand in terms of serving those customers, leads, or partners effectively.
In addition, CRM helps businesses in different ways. Businesses need to understand their customers better. The needs of different customers are different from each other. Therefore, businesses need to understand what type of customer they have so they can tailor their services to match those needs effectively. The components of CRM are usually integrated into systems that support other business processes such as marketing, sales, service management, etc.
