What Is a CRM Tool?

Get to know more about the question “What Is a CRM Tool?” Let’s take a look at this article. So, read on to learn more.

What Is a CRM Tool?

A CRM tool is an application that helps you in managing your business from a centralized place. It helps you in managing your sales, marketing, and customer service activities. You can also keep track of your leads, prospects, and customers using the CRM tool. It helps you in tracking the progress of your deals, projects, and activities.

The CRM tool integrates with various built-in applications and third-party applications to bring a real-time view of your business. You can also use one of the best CRM tools to get more insights into your clients. The CRM tools help you to understand your clients’ behaviors and needs. A good CRM tool can help you in achieving continuous growth by helping you in improving your sales process, marketing strategies, and customer service solutions.

Let’s look at this article to learn more about the benefits of using a CRM tool in your business:

Benefits of Using a CRM Tool in Your Business

The benefits of using a CRM tool for managing your business are as follows:

Helps you in tracking opportunities.

A good CRM tool comes with an opportunity tracker that helps you in tracking potential prospects and existing opportunities. With this feature, you can add notes to each opportunity so that you can easily access the details later on. Also, you can track the recent activity for each opportunity such as the last time it was updated or modified by any user or by admins. This is a good way to keep track of how many opportunities need follow-up or how many are not qualified yet.

Helps you in tracking deals.

A good CRM tool will have a deals module that helps you in tracking deals. It will show all the information related to deals right from the stage of planning through closing it with new business revenue. This will help you know where each deal is at present and what stage it has reached till now. All this information is accessible through a dashboard that is simple and easy to understand while viewing it on mobile devices too.

Helps you in tracking customers.

A good CRM system will have a custom module that will help you manage all your customer information from one place. You can store all the contacts related to customers including their details like email address and phone number, postal address, financial information like billing address and credit card details. You can even store the information related to your customers’ business like their website addresses and social media profiles. This will help you in sending out emails and personalized messages to your customers. It will also help you in tracking the sales, leads, and marketing activities carried out for each customer.

Helps you in managing your team’s performance.

A good CRM tool will have a tasks module that helps you in assigning tasks to your employees and also tracking them from one place. It will help you in setting goals for employees to reach in terms of sales, appointments, or deals closed. Also, it will help you in prioritizing tasks for the employees based on the importance of the goal it serves. It will show you a list of all the tasks carried out by each employee in the form of dashboards and reports. This will help you in managing your team’s performance as well as identifying what strategies to follow for improvement.