This Week’s Top Articles in CRM

1. CRM Tops Investment Priority List for Australian Enterprises: Gartner

This article by Amy Chanthadavong discusses the market share results that show Australia as the fastest growing application software market within Asia Pacific countries.

2. SugarCRM: Should Salesforce.com Be Worried? 

Tom Taulli’s article is about the growing competition in CRM management software. In this article he interviews SugarCRM’s CEO Larry Augustin to get some insights into the types of software innovations in this area.

3. The Era of the Entitled Customer: A Recipe for creating amazing Customer Experiences

This article by Paul Greenberg helps us better understand new technology that allows those in CRM to generate quality data. His interview with CRM Idol winner Richard White illustrates how.

4. CRM: It’s Getting Better all the Time

Paula Bernier’s article about the quest for solid CRM gives us a positive look at the future of CRM software and technology.

5. 4 Valuable Ways to Boost Engagement

In this great article addresses four key ways to boost customer engagement by focusing on ideals like gamification, ease of use and boosting team productivity.