It is of paramount importance to ensure that your customer care representatives maintain high levels of professionalism and diligence. In fact, you should treat your customers as the core product. Paul Greenberg spoke to Eric McKirdy, Ask.com Customer manager on this topic. Here are the details of that interview.
CRM is changing at a very fast rate. Social CRM is one of the new strategies that have helped businesses grow. Christopher J. Bucholtz looks at how this important business aspect is changing and redefining business.
Most entrepreneurs can attest to the fact that CRM seemed like the only solution to customer relation management at first. There is need to continuously test your CRM strategy to gauge its effectiveness. Geoff McQueen looks at 4 important CRM tests that you should carry out today.
How can you tell if your CRM is really working to your advantage? This is a question that you need to ask yourself. Andy Birol uncovers how to know if your CRM suits your business.
It is crucial that you ensure that your CRM engagement and adoption strategy to achieve the expected results. Here is an article I wrote earlier wrote on 15 actions that can boost adoption and CRM user engagement.