Do you want to learn more about CRM system functions? If so, this section is perfect for you to learn. Let’s take a look.
What Is a CRM System?
The CRM system is a special set of software programs designed specifically for managing a business’s customer relationship. In the CRM system, all information about customers and potential customers is stored. The CRM system not only helps in collecting data about the customers and potential customers but also helps in managing the entire relationship with the customers.
There are specific functionalities that are included in the CRM system to help you manage your business’s customer base. These functionalities include:
- Customer Relationship Management (CRM)
- Data management
- Marketing automation
You can use the CRM system to store all your customer details, including personal information and purchase details. Using this data in conjunction with your other business details, you can get a clear picture of all the important aspects of your business and its customers.
CRM System Functions You Most Likely Didn’t Know About
Most CRM systems come with a bunch of different functions that you can utilize to manage your customer base better. Some of them are not well known, and that is why this section is so important for you. Here are some of the things you didn’t know about the CRM system.
1. Activity Logs
This is a very commonly overlooked function in the CRM system. The activity logs provide a detailed description of all the operations performed on your business, including every user who logged in and what they did on their login session. This helps in identifying issues and also managing your team effectively.
2. Data Import and Export
If you have to share your CRM data with other users or if you want to use it for multiple systems, you might need to import the data into other programs or export it to a different location. But, most modern CRM systems allow you to do this without any hassle at all. You can also look at Salesforce as an example of a great CRM system that offers data import and export functionality without any trouble at all. You should choose a CRM system that offers similar functionality so that you can get the job done fast and efficiently.
3. Workflow Automation and Customization
Most businesses need to automate their workflows for various reasons, including increasing productivity and saving time for other important functions. Managing an entire workflow manually is incredibly time-consuming, so most businesses use automated workflows now to save time on their activities. But, not all CRM systems offer workflows that can be easily automated or customized according to your needs. Choose a CRM system like Salesforce which allows automation and customization so that your workflow process is smooth and efficient.
4. Lead Management Tool Integration
The lead management tool integration is an essential part of managing your leads in the CRM system effectively because it helps in tracking your leads from one source and storing them in your database for future reference when needed by the sales team or anyone else involved with selling products/services to these leads. Most modern CRM systems offer this feature, but some of them don’t offer it as an add-on package, which means that you must purchase it separately, which can be expensive sometimes depending on what software you are using for lead tracking.