Do you want to know more about CRM in management information system? If so, this article is worth reading for you. Read on to learn more.
What is a CRM in Management Information System?
CRM stands for Customer Relationship Management. CRM is a term used to describe the management of customers, clients, and other relationships in a business.
The underlined word ‘customer’ can be replaced by a client, supplier, member, or partner. The management of relationships can mean many different things. The important thing to note is that it involves more than just managing the relationship from a business perspective – it also means listening to the customers and responding to their needs.
CRM is a client-centered approach that ensures that the customers are provided with more value than expected and treated as an asset rather than as a liability. This is achieved by developing better products and services for the customers and by improving the relationship between the customers and the organization.
What are the Benefits of CRM in Management Information Systems?
The benefits of CRM in management information systems are:
- Better customer support through increased sales
- Increased customer retention rates
- Better product development
- Increased profit margins through higher sales
- Higher sales volumes due to better targeting of potential clients
- Improved corporate image due to improved customer relations
- Decreased number of customer complaints due to better service levels
- Increased number of repeat customers due to good service levels offered by the organization
What Are The Different Types Of CRMs?
There are three different types of CRMs:
1) Business-to-Business (B2B) CRM Systems. These systems cater to business-to-business interactions between small or large companies and their suppliers or vendors or even among large companies themselves. These systems deal with businesses as opposed to individuals or even households. Examples of B2B systems include supply chain management software, specialized software for manufacturing companies, financial management software, etc. Some open-source B2B systems include OpenERP and SugarCRM.
2) Business-to-Consumer (B2C) CRM Systems. These systems are meant for businesses that deal directly with the consumers and offer products or services to them directly. Examples of B2C systems include retail management software and customer support software. Some open-source B2C systems include Gedit and Inkscape.
3) Consumer-to-Business (C2B) CRM Systems. These systems are meant for consumers who want to access business systems and interact with them directly. Examples of C2B systems include social networking sites, forums, blogs, and wikis. Some open-source C2B systems are Drupal and WordPress.
What Are The Different Types of Support in a CRM System?
1) Help Desk Support. This type of support provides help and support to users in resolving their queries or problems related to the use of the system.
2) Technical Support. This type of support helps the users with their technical problems like installation, upgrades, etc
3) Remote Support. This type of support helps the users in resolving their problems even when they are not physically present at the computer or using the system.
4) Self-Help Resources. These resources help the users in solving their problems without any human intervention. They can be a blog, a help manual, or even a forum where other users can help each other out in case of an issue.