Top 5 CRM Articles of The Week

1# Why you Should Treat Customer Care Like It’s Your Core Product

It is of paramount importance to ensure that your customer care representatives maintain high levels of professionalism and diligence. In fact, you should treat your customers as the core product. Paul Greenberg spoke to Eric McKirdy, Ask.com Customer manager on this topic. Here are the details of that interview.

2# Are We There Yet? The Long Road to The CRM Revolution 

CRM is changing at a very fast rate. Social CRM is one of the new strategies that have helped businesses grow. Christopher J. Bucholtz looks at how this important business aspect is changing and redefining business.

3# Your CRM AND You: 4 Tests to Determine If It’s Time to Break Up

Most entrepreneurs can attest to the fact that CRM seemed like the only solution to customer relation management at first. There is need to continuously test your CRM strategy to gauge its effectiveness. Geoff McQueen looks at 4 important CRM tests that you should carry out today.

4# Why your CRM Isn’t Working- And How to Fix It

How can you tell if your CRM is really working to your advantage? This is a question that you need to ask yourself. Andy Birol uncovers how to know if your CRM suits your business.

5# Infographic: 15 Actions to Achieve Better CRM User Engagement And Adoption

It is crucial that you ensure that your CRM engagement and adoption strategy to achieve the expected results. Here is an article I wrote earlier wrote on 15 actions that can boost adoption and CRM user engagement.