In a sophisticated and difficult business world, the need of the hour is speed, accuracy and dependability. There is hardly any doubt that going in for the right sales analytics tools is very important – they help base marketing techniques on sophisticated technologies, rather than shooting in the dark. These methods make use of concrete and dependable data to plan their marketing campaigns and guess work is avoided to a big extent. They make use of various techniques to monitor customer behavior and then take action accordingly. There are many such tools available in the market – let’s briefly have a look at 5 of them.
Many users consider Cognos to be a very useful business intelligence and performance management tool. The best thing about this software is that it enables even ordinary users to benefit from the tool. They can extract useful corporate data, make use of it with the help of various analytical tools and generate reports. It’s feature rich and extremely versatile and flexible. It can go a long way in increasing accuracy, push sales performance to the next higher level and improve costs.
2. Good Data
For those who are on the lookout for something that goes beyond Business Intelligence, it makes perfect sense to have a closer look at Good Data. According to many it performs much more than any ordinary sales analytics tools would be doing. It is famous for coming out with customer specific solutions that can help establish new revenue systems. It helps customers understand the needs and behaviors of customers.
Angoss is another reputed and well known service provider when it comes to offering quality and sales analytics tool. It handles risk analytics, marketing analytics, sales analytics, revenue & loss forecasting, real time scoring and much more. It is a software solution that has earned respect and acceptance from many renowned companies like GE, E-Bay, T-Mobile and many such companies.
Over the past many years, there is no denying the fact that Microstrategy has earned a reputation for providing some of the most flexible, scalable, powerful and user-friendly analytics and tools which can help to take business to the next higher level. They are famous for offering a single platform for all needs.
For those who are on the lookout for analytical tools that help in faster decision making then certainly Spotfire is a tool that is worth being looked at. It has analytic tools for desktops, cloud based tools, and analytics for the entire organization. Hence there are different price offerings in place depending on the license chosen.
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Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.