Louis Columbus writes this article about CRM’s software market and the projections for its growth and change. He argues that using SaaS based CRM to complement existing CRM systems and investments will be a way that SaaaS CRM is being built into new infrastructures.
Mary Jo Foley’s article outlines the possible future of microsoft’s CRM offerings. Foley’s article outlines the new challenges ahead for the partnership between Salesforce and Microsoft.
This article by David Moth focuses on the way marketing, messages and branding can be personalized and automated through the use of customer data. His tips for implementing a more personalized service are insightful.
This article by Neil Davey will help you evaluate just how effectively your CRM system is being used. From monitoring usage stats to analyzing data quality this article is a great way to better understand just how your CRM system is being used, and how it could be improved.
If your marketing team is not always hitting the mark with their effort, this video may provide insight into why. This review of a video is a solid example of how your organization may miss significant elements while all too focused on minor details.