1# What is CRM and Why Do We Need It
Customer Relationship Management is very important as it has the capacity to grow businesses tremendously. Christopher Ratcliff deciphers the true meaning of CRM and why we need it today.
2# Big Data vs CRM: How Can They Help Small Business
Small business need to grasp any credible opportunity for growth that comes their way. Big data and CRM are such opportunities that can expand their operations. Sara Angeles analyses how this two can help small business succeed.
3# Manage and Grow your Customer Relationships with Web Based CRM
Maintaining good customer relationships is essential to any marketing strategy. One of the surest ways of doing this is by using web based CRM. Laura Lake takes a look at how businesses can use this platform to grow and increase sales.
4# How Government CRM Tools are Addressing Complex Public Sector Needs
Lack of transparency and inadequate communication are the major causes of poor government service delivery. Fortunately, governments are now embracing CRM tools in a bid to meet public needs. Here is a straight talk from Nishant Shah on how this tools work.
Just like any other business strategy, CRM needs to be well planned for. Check out this infographic of 11 steps to help you plan a good CRM strategy that delivers.
Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.