This Week’s Best Reads in CRM

By: Michael @wCRMblog Taylor

In this week’s best in CRM, we find the “monsters” which can undermine your business, identify some of the best strategies of contact centre excellence, and identify ways to maximize ROI of your CRM.

1. Fighting the Halloween Monsters in Your CRM System
In David Taber’s article he works to defeat your business’ “monsters” before they turn on you. From the simplest to the most complex “monsters” or problems, this article will help you find a way to fight them all.

2. How Marketing Automation, CRM Upgrade is Paying Engagement Dividends for ResMed
In this article by Nadia Cameron she identifies how Australian sleep therapy companies handle their marketing approach and by doing so examples an effective and personalized approach to customer engagement.

3. Maximize the ROI of Your CRM Solution: Learn How to Get the Most for Least
In Eric Barkin’s article he identifies the importance of your commitment to the solution as with the strength of the technology itself.

4. Aberdeen Research: 3 Hot Contact Center Trends to Watch in 2015
Michele Masterson identifies some of the best contact center trends that are making a difference. He sits down with Omer Minkara, research director with Smart Customer Service to give us a rundown of some of the very best contact center trends to keep track of in the New Year.

5. How to Ensure That Your CRM And Other Systems Get Along
Finally in this article we identify the importance of compatibility between your CRM and other systems. We’ll make sure that you’re selecting the right CRM which can work in sync with your other systems in order to advance your sales and marketing processes.

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