We’re still talking about this eCRM strategy nonsense in 2014, huh? Why, exactly, does this term even exist in this day and age? Why eCRM Strategy is Not So Special: eCRM stands for “electronic customer relationship management”. Pretty much, anything beginning with “e” indicates a special implementation of a common practice with focus or significant…
Tags: eCRM
What is eCRM?
Not long ago, a colleague of mine mentioned eCRM rather nonchalantly in a conversation. At the time, I didn’t think to ask him what it meant, because this is one of those people in the field who just propagates horrible buzzwords by throwing them around flippantly. It wasn’t until a few days later, when asked…