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Michael Taylor

Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.

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Tags: CRM in B2B

The Importance Of CRM In B2B

Posted by Michael Taylor on September 18, 2014February 16, 2022 Posted in CRM

Before we get to understand the growing importance of CRM in B2B, it would be better if we had a reasonably good understanding of B2B. Though most of us are aware, B2B is nothing but business activities that are being undertaken by two business entities and not between business houses and customers. There is no…

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