I found the following infographic highly fruitful, since it reviews many aspects of social CRM and its importance. This fantastic infographic, by Avectra, discusses perfectly what is CRM and gives several statistics on the effectiveness of adopting the social strategy. For example, 62% of executives agree that adopting social CRM improves customer service and loyalty.
In addition, it lists the top benefits of having social CRM, as it teaches 5 excellent ways to use it. Furthermore, it warns, in a funny way, from the social CEM myths. Look at this social CRM infographic for further information!