This short animation video gives a very concise overview of the importance of customer relationship management. The brief video creates the image of a typical office where there’s no use of revolutionary CRM tools. At some point, the “management” decides to buy new software that turns things around. Here are my reasons for recommending this clip:
(1) It will not take much of your time because it is only 1 minute 30 seconds long.
(2) It creates a vivid picture of the importance of good customer relationship management at the work-place
I’d encourage you to take a peek to this nice clip and see what lessons you can learn (and apply) in your organization.