This video uses the example of a coffee shop to demonstrate what great CRM looks like. The man in the video doesn’t even have to order, because the barista knows exactly what he wants in his drink and how he wants in made. The video ends with an important and insightful question: Don’t you think your CRM solution should work that way? The message of this video is that CRM should create a seamless experience for customers and respond to their individualized needs, a goal that all CRM solutions should strive for.
Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.