According to Joanne Correia, VP of Research at Gartner Inc., “CRM will be at the heart of digital initiatives in the coming years.” As evident, CRM is becoming an increasingly powerful business trend each year. It is easy to see why this is the case, as CRM helps businesses store every piece of information about a customer, helps increase sales, identify potential prospects, create new relationships with future customers and maintain relationships with current and older customers. The most amazing part is that the best is yet to come.
Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.