Trying to choose an Ecommerce CRM tool that suits the needs of your company or business can sometimes be overwhelming. But understanding the needs and requirements of your enterprise and then defining the goals that you want the CRM to achieve can be of immense help in leading you towards the correct path. CRM tools have been with us for years but it was not until the late 2000’s when they were revamped that they became popular with most businesses owners. The application was re-designed to come up with more sophisticated programs for nurturing and managing client relationships.
One specific area where previous Ecommerce CRM systems fall short was their inability to incorporate social data of customers. This is essential because consumers usually ask questions about products the businesses produces or share with relatives, followers and friends about a product they intend to purchase from the business on social media. They also share their own personal experience about a specific product on social platforms.
This is where the revamped CRM’s came in handy. They make it possible for the business to stay in touch with its customers using social platforms which play a big role in increasing sales and customer satisfaction. Various businesses also use the system to help manage customer interactions across departments and channels including sales, marketing, technical support and customer service.
Ecommerce CRM tools have revolutionized most merchant’s approach towards customer life cycle management and the lead generation. This software does not only help in leads and customer relations but it also offers collaborative platforms for internal teams such as the marketing and sales to align and plan their strategies. Earlier on, only selected businesses with deep pockets enjoyed this software because they were expensive and required a vast server storage. But with time the concept of storing contacts and leads in the cloud became more affordable thus giving an opportunity for both small and large scale business to access this important business tool. Here are some Ecommerce CRM solutions to consider
Like other CRM systems, Batchbook allows businesses to manage their customers’ address books, contacts, track conversations, leads, sales, deals and more. However the main feature in the system that makes it stand out from other traditional CRM’s is its ability to allow integration through various social media platforms. Batchbook allows its business owners to access various LinkedIn profiles and read various twitter updates from inside the tool’s platform. Additionally, Batchbook users can also connect via Facebook to get general information about contacts. Batchbook integrates with HootSuite to enable the following:
- Communication between you and your customers, access to your Batchbook contact details, access notes from Hootsuite.
- The integration also allows users to see customer relationship details by
analyzing the Batchbook contact history in HootSuite.
- The system enables business owners to save contact details and social posts of potential customers to Batchbook from HootSuite.
- The system also enables Merchants to note the most active social contacts and mark them.
- ·Batchbook offers a 30-day trial period and goes for $20 every month. Annual plans are offered two months subscription free of charge.
This system combines social media, collaborative tools and CRM into one platform. The most outstanding feature about this tool is that it is developed from scratch up with social media in mind. Rather than CRM, It is commonly referred to as “social relationship management platform” by its users . Nimble has the following features:
Automated social integration
This feature enables a merchant to identify a contact on social media on either Facebook, Twitter or LinkedIn and then connect, engage or listen to the customer.
This is the ability to take note of all relevant conversations on social media networks and then engage from one unified inbox. The system also allows retailers to send messages to contacts that are on Nimble or their social media profiles.
This will enable you to search social sites for relevant keywords that might help you find people who are interested in your products or services.
Import social contacts
You can also import contacts into Nimble. Additionally, it will allow to view your profile if you are already in Nimble’s data base and dig into a contact’s profile to learn more about what they have been doing or saying.
Nimble integrates with HootSuite in the same way as Batcbook.
This feature enables Merchants to post status updates on social site or send messages to anyone who is on social media. Nimble offers different plans including a free plan with limited access and a premium plan for $15 every month. There is also a 14-day trial period for free, you do not need a credit card.
This is a multi-faceted system that integrates CRM, project management, social CRM, customer support, email marketing, task management and back office attributes such as billing, time tracking, expenses management and online payments. BlueCamroo’s social feature is known as Social Scout and enables users to post and view LinkedIn, Facebook and Twitter accounts.
This Ecommerce CRM has a robust social search component through its social scout feature that works under the following criteria:
It Configures keywords to analyze both Twitter and Facebook public updates with signals such as “I’m looking for,” “we need,” “can anyone recommend,” and so on. These can be added as leads for merchants to respond to via Facebook or Twitter if the contact is within their circles.
This feature Configures searches for customers who raise queries about the business or its products and creates a Case for follow-up. This tool costs $29 every month and it has a one-month free trial period.
E-commerce CRM tools such as these three allow business owners to integrate social information from customers into a database. This in turn provides them with a more holistic view of how their customers behave, what matters to them, who they are and their opinion about the business and its products all from a single platform! With this in mind, it is an undisputable fact that Ecommerce CRM tools have indeed made businesses more profitable.
Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.