CRM Michael TaylorFebruary 6, 2016

 5 Must-Reads for All CRM Experts

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  5 Must-Reads for All CRM Experts


Welcome to another monthly roundup of the must-read articles by the best in our field! A lot has happened this month, the first month of the year, and there’s a lot to catch up on. In order to save you precious time going through the trouble of looking for the right articles to read, I have summarized the 5 most important articles of the month. Enjoy!

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CRM on Broadway

Estimates suggest that some seventy percent of U.S. shoppers, 18 to 64, buy digitally. Because of trends like these, more companies are focusing their attention on digital media, hoping to leverage the data garnered from customer preferences, shopping histories, and social activity, to customize and improve the shopping experience. Here, Inside-CRM shows how the Great White Way has embraced the digital world, using CRM software to improve their customer experience.


5 Ways to Fix Sales in High-Tech Companies

In this interesting article, Sami Luukkonen shares his best practices to overcome the challenges that emerge when trying to manage a sales department in a high tech company.   These challenges include underperforming salespeople, retaining top performers, and hiring and compensating the right salespeople. Based on an eye-opening research, Luukkonen suggests some changes to be implemented, such as making retention of high performance the highest priority and using analytics to generate better insights.


The Value of CRM Isn’t In the Product, It’s How You Use It

The Salesforce blog writers always know how to deliver excellent content, and this post is no different. Tony Rodoni offers here a look at CRM no only as a product to manage sales, but as an organizational game changer. However, this value can only be uncovered once the managers establish a training program that helps employees create   the muscle memory necessary for using and getting the most out of your CRM system…


3 Reasons You Should Invest in Small Business CRM Software

These days, even a small business has to be able to provide quality customer care and service. Fortunately, in the field of customer relations management (CRM), there are plenty of solutions. This also rings true for the company in search of small business CRM software. What can this do for you and why do you need it? Is it really worth $20 whole dollars a month that you could have spent on coffee or sandwiches? The answer to all these questions, surprisingly, is ‘yes’. In this post, we share the 3 main reasons you should invest in small business CRM software.


Top 6 Open Source CRM Tools for 2016

Developing and maintaining relationships with customers can be a challenge. But it’s an essential task for businesses’ growth and survival. In order to maintain those relationships, a CRM system is a must-have. And CRM systems are one area in which open source shines brightly. In this article, Scott Nesbitt shares his top 6 open source CRM tools for 2016, for all you who still look for the best fit…