In this week’s articles we have a back to basics guide to CRM adoption, an analysis of accounting and CRM systems, as well as some great software solutions for mobile and nonprofit use.
In this amusing article by Chuck Ganapathi he takes us on a journey back to basics for CRM adoption. He uses simple lessons that we all learned in kindergarten to help sales managers break through. From letting their salespeople have a little room for creativity, to being a good example, you’ll find that Ganapathi’s article is particularly helpful.
In David Taber’s article about accounting and CRM systems, he makes the case for a separation between CRM and accounting systems. If your company is integrating these procedures, Taber makes the case that this may be like merging oil and water.
In this article by Stuart Leung we learn about the many ways that mobile CRM has changed the way we work in sales. From more engaged sales teams to increased productivity and opportunity, this article describes several important ways that mobile has made our lives a little easier and more productive.
In Linda Rosencrance’s article about Infor, she describes the way that Infor acquired Saleslogix cloud-based application from Swiftpage. Her article outlines the ways that CRM systems have previously tracked customer marketing and sales data, and indicates the benefits to the new acquisition of Saleslogix.
Finally this last article acknowledges the unique experience of non-profit organizations in managing customer relationships and maintaining loyal donor databases. Then it defines some of the key software available to help non-profit groups manage their systems, while understanding the needs to keep things simple and low/no cost.