Customer Relationship Management is very important as it has the capacity to grow businesses tremendously. Christopher Ratcliff deciphers the true meaning of CRM and why we need it today.
Small business need to grasp any credible opportunity for growth that comes their way. Big data and CRM are such opportunities that can expand their operations. Sara Angeles analyses how this two can help small business succeed.
Maintaining good customer relationships is essential to any marketing strategy. One of the surest ways of doing this is by using web based CRM. Laura Lake takes a look at how businesses can use this platform to grow and increase sales.
Lack of transparency and inadequate communication are the major causes of poor government service delivery. Fortunately, governments are now embracing CRM tools in a bid to meet public needs. Here is a straight talk from Nishant Shah on how this tools work.
Just like any other business strategy, CRM needs to be well planned for. Check out this infographic of 11 steps to help you plan a good CRM strategy that delivers.