The Importance of Customer Relationship Management

It’s easy to underestimate the importance of customer relationship management systems. With the advent of the SaaS revolution, hundreds of CRM solutions popped up, and a huge chunk of the business technology journalism sector began, and continues to choke on so much material comparing CRM solutions back and forth, reviewing integration of it with other

Customer Relationship Management Strategy

Do you have a solid customer relationship management strategy? As we recently pointed out, CRM isn’t just a software solution, it’s a science which every department in a business (more or less) relies upon for a positive customer experience in practical application. It spans marketing, sales, customer service and everything in between. So, if you