Infusionsoft Review

If you own a small to medium size business, or if you run the sales and marketing department of a particular organization then you will want to continue reading this Infusionsoft review.. Nowadays there are many companies out there that offers sales and marketing automation software and hence it has become extremely difficult for customers to choose the right software. With the ever changing market technology, it has become a tough challenge for companies to stay on top if they don’t use a technology that not only satisfies the customer but helps to run the activities of the organization smoothly. In this article, we are going to focus on infusionsoft review to help you make an informed decision if you are considering using it.

Infusionsoft Review

Infusionsoft is the software solution for small to middle; sized organizations that are focused on growth. It is the only web based solution in the market that combines email marketing, customer relationship management (CRM) and ecommerce into a single integrated system. In other words, infusionsoft is all in one sales and marketing software that delivers tools that can help small to medium sized businesses capture leads, save time and increase their sales.

With a powerful automation engine that this software is built with, you can be sure it can manage the entire sales and marketing process so as to help clients improve their service deliveries as well as run their business more efficiently. In addition, infusionsoft provides personalized one on one coaching services to help you get up and running within the shortest time possible. Infusionsoft can help you achieve your sale and marketing goals.

Key features 

  • Landing page and form builders
  • List management
  • Multichannel campaigns
  • Campaign analytics
  • Sales pipeline management
  • Shopping cart
  • Lead nurturing
  • Customizable workflows
  • Telemarketing
  • Lead management
  • Task and appointment management
  • Integrated payment and billing
  • Email marketing
  • Multi step campaign
  • Drag and drop email builder
  • Triggered auto responders
  • Affiliate management

Key Benefits of Infusionsoft

1. It improves the business performance

Infusionsoft is a robust solution that combines all necessary functionality that a business need so as to manage and automate their sales and marketing process better within a single system. When you are able to manage all your sales and marketing process within a single system, you will save time and money as opposed to using multiple separate systems.

2. It can be customized

One feature that makes this software unique it its ability to be customized according to customers requirements and needs. It actually has a built in API that allows business owners to customize and manage their funnels according to their exact needs. This not only improves the efficiency of the business but also enables the business to serve their customers better thus leading to more customer satisfaction.

3. It makes follow ups

This software not only ensures that your sales and marketing department is running smoothly but also makes follow ups with leads, contacts and customer easy and automatic. In addition, the system also allows businesses to send targeted messages based on the behavior of the customers so that they can sell and serve them better.

4. It keep your business more organized

Infusionsoft can enable you to keep track of all appointments, contacts and anything else about your business in one place. This will help you prevent the element of surprise which is usually very common to businesses that are not organized. This software will keep all important contacts so that anytime you need them, you can easily access them. It can also keep track of any other important things of your business.

5. It automates your marketing

Infusionsoft not only attracts more lead and turn them into real customer but also streamlines all your business processes by automating your lead capture and email follow ups. By automating your marketing, you will be able to turn more potential customers into real customers thus generating more profits.

6. Close sales

Every business wants to close deals faster. Infusionsoft knows that and that that is why it was designed to help you close more deals faster than you have ever before. It will help you and your sales team to spend more of your time to grow the business by giving you tools that will get you organized, work quickly through a list and also automate the company’s follow ups.

Cons

1. Poor customer service

Although they are not horrible in this department, most customers who have used this software have said that they have been disappointed many times with the customer service. As far as their customer service goes, there is actually no real personal touch.it is actually not easy to talk with an account manager unless you have major account issues. The only way to reach them is through a call, otherwise if you email them, it can actually take forever before they respond.

2. Poor web analytics

Infusionsoft still has a poor web analytics since it was released in 2012. Most of the customers still complain that they are week and inaccurate. There web analytic is not reliable when it comes to tracking data that can be used to determine customer value, conversion rates and any other thing that matters that can help to boost marketing effectiveness.

Conclusion

Based on the following Infusionsoft review we can say that it is an affordable all in one system that is ideal for small and medium sized businesses. It not only help to make sales and marketing easy but also help improve the efficiency of the business and the automation feature is a true indication of how efficient this software can be. In addition, this software can be customized meaning that it is flexible and you actually have the liberty to make your won adjustments so as to suit your needs.

Recommendation

Do I you recommend infusionsoft? The answer is yes. This software has good feature that are irresistible to any small business that wants to have an efficient sales and marketing department. It comes with wide array of amazing features that will ensure that your business is always on top. Although it has some minor setbacks such as poor customer service, the benefits out ways the setbacks meaning that is worth the try.

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Michael Taylor
Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.
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