Forecasts from Gartner anticipate that the CRM market will be worth roughly $36.4 billion globally by 2017. As of 2012, the average company had not taken advantage of 80% of potential benefits from their CRM software. These advantages consist of: integration, extension and collaboration. On average, CRM offers a return of $5.60 for every $1 spent and larger companies with over 11 employees are far more likely to implement a CRM system. If you are still not sold on CRM consider this, sales representatives saw their productivity increase by 15% when they had mobile access to CRM applications. Clearly, the advantages far outweigh the drawbacks. Benefits can be seen throughout the entire company from the top of the organization down to the bottom.