Even though CRM software is promising and serves better results, follow-up of sales leads has not improved specifically with only this tool.
Only 10-25% of sales leads are followed-up by sales.
With failure to follow-up on leads and other inquires, cost business-to-business companies billions each year from wasted marketing expenses.
To ensure this does not happen, someone needs to make a decision that follow-up is a part of a company policy. Excellent results may not be seen right away, but give it a month or two and there will be an increase in sales and profits.