3 CRM Analytics Tools You Must Try

CRM analytics tools are great because they allow you to save, record and investigate data about your customers. One of the best things about CRM analytics tools is the fact that you will be able to understand many facts about what they like, what they do not like and things like that.

For example, you will be able to know whether they are ready to buy a certain line of products you or if they are going to default. One of the best thing about these tools is the fact that they will allow you to target your marketing campaign to the right potential customers. We are going to talk about three CRM analytics tools that are popular out there.

3 CRM Analytics Tools You Must Try

KXEN

KXEN is a CRM analytics tool created to help you understand both your markets and your customers. One of the best things about this software is the fact that you will be able to perform segmentation of your customers. Prediction and Segmentation are some of the analytical models this software has in store for you to get the most out of your customers. You will be able to know whether a customer won’t buy from you or from your competitors.

KXEN Prediction features methods of analysis to predict and to describe the behavior of your customers that are very sophisticated. The banking, retail and telecom industries use this model heavily. KXEN Segmentation allows you to understand a lot of data about demographics. This part of the software will let you know about both spending power and preferences of your customers. You will be able to divide your customers into categories according to their ages, marital status and income. As a result, you will be able to target your marketing campaign to the right demographics.

Binary Spectrum

Binary Spectrum’s CRM is a tool designed to customize your marketing campaigns. You will be able to create tailor-made campaigns that include upselling, cross-selling and customer acquisition, and as a result you will be able to create better products and services for your customers.

This software will give you data about the right prices and features you must include in your product or service to give your customers what they want. You will be able to reach the goals of your marketing campaign because many quantitative and qualitative measures will be included in different groups of customers during a specific periods of time and monitored regularly.

This tool will allow you to get sales leads that will become sources of revenue later. The software will process these leads and check them out in order to get the right information that will convert this leads into sales. Binary Spectrum’s CRM will make the life of your sales team easier by allowing them to manage the presale process the right way.

Opportunity Management is another important feature of this software that will allow you to qualify customers to make sure they are the right target for your product or service. This tool will give you recommendations to get the most out of your customer, but this information will be based on the policy of your company.

The software will make sure different customers get different levels of support and that there are no problems related to the warranty. Customer service is one of the most important things a company can offer to their clients, and they should get the highest level of service in this process.

Landslide CRM

By providing precise and reliable information about sales, Landslide CRM will give you what you are looking for in this situation. One of the best things about this tool is the fact that it is integrated with other tools of the company such as Activity and Sales Performance dashboards. The result of all this information is that you will be able to analyze many sales metrics that are happening in real time. The amazing result of this process is that you will be able to concentrate your efforts on getting the customers that are more likely to buy your product or service in the future.

You will also be able to filter a lot of information depending on your needs and the things that you want to do. This information will allow you to concentrate your efforts on any specific products or services that you want more sales for. Next you will produce reports and go over them with the help of your team. This tool also promises to help your team become excellent in their activity.

You will be able to manage your sales process like never before because this computer program will have everything you need to take your efforts to the next level. Sales teams will be able to generate more sales because they will use tools that have been created by salespeople for salespeople. What we are talking about here is an increase in sales volume, how fast they come and the value they will offer to your customers.

The technology behind this software has been designed to deal with sales data in real time in order to give your sales team the consistency and performance they need. The approach of this software when it copies to sales production and revenue can be considered repeatable and systematic. This is one of the things that make this CRM tool stand out from the crowd, because others tools just focus their efforts on gathering data and that’s it.

We have been talking about three popular CRM analytics tools out there, and your company should take them into consideration when it comes to take both marketing and sales efforts to a whole new level. A sales team will be able to focus their effort on the best kinds of customers and markets, which means that the impact on the bottom line will be huge.

You must also bear in mind the fact that these CRM analytics tools will allow you to better understand both your markets and your customers, which means your sales team will be more effective than ever.

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Michael Taylor
Michael is the Lead Author & Editor of CRMSimplified Blog. Michael established the CRM blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to CRM.
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